boom!

With this book Nicole is taking a leadership stance, raising the flag, naming and starting the revolution in the fast paced ever-changing world of building brands.

Brands struggle to exist, have a voice or even get noticed. With Adversperience Nicole provides a yellow brick road, a framework of her design, to lead brands to the Emerald City founded in the wizardly leadership principles of Adversperience.


Nicole Gallucci is President, CEO and Founder of BOOM! Marketing ~ The Most Extraordinary Experiential & Engagement Agency and the First Adversperiential Agency. Nicole’s passion for her work, her team and her family emanate from every sense of her being. Knowing her is in itself an experience!

While Nicole put pen to paper or in reality, fingers to keyboard, the book is truly a collaborative effort as her business ‘partners in crime’ provided thought leadership, counsel, input, hugs and copious cups of coffee!

boom!

(from left to right) Lee McGrath, Linsey Ferguson, Nicole Gallucci, Bailey Dougherty and Scott Kinnear


Every day is strung together by a series of experiences. More often than not they are mundane, routine and forgettable. However there are times when you escape the sea of sameness, when you are immersed, eyes shining, your head, heart and hands fully engaged. These are the moments you remember; this is where your perceptions are shaped, and behaviors changed. This is the stage that marketers covet for their brands but few stand, unless they embrace, not simply follow, the philosophy, process and passion of Nicole Gallucci. She is a true visionary and practioner in experiential marketing and her book is not to be read but to be truly experienced. Tony Chapman — Marketing Entrepreneur and Speaker, Founder and CEO, Capital C
Two of the great debates in the world of marketing communication are “new media OR traditional media” and “creative art OR science.” Gallucci presents a third option to each debate by substituting AND in place of OR. She shows how new AND traditional media can be blended to support each other while preserving what each does best. Her process for managing campaigns provides a discipline for fusing science and creative into a cohesive thrust that leverages the blended media. It is a primer for those new to the field and a reminder for seasoned veterans. Kenneth B. Wong — Distinguished Professor of Marketing, Queen’s University, School of Business
Love this book! In the age of the consumer, where advertising and media control is in the Customer hands, Experiential Marketing or “Adversperience” is a vital part of the path to purchase, it may be the only real experience the customer has with your brand. Aldo Cundari — Chairman, CEO, Cundari
boom!
About the Book

With this book Nicole is taking a leadership stance, raising the flag, naming and starting the revolution in the fast paced ever-changing world of building brands.

Brands struggle to exist, have a voice or even get noticed. With Adversperience Nicole provides a yellow brick road, a framework of her design, to lead brands to the Emerald City founded in the wizardly leadership principles of Adversperience.


About the Author

Nicole Gallucci is President, CEO and Founder of BOOM! Marketing ~ The Most Extraordinary Experiential & Engagement Agency and the First Adversperiential Agency. Nicole’s passion for her work, her team and her family emanate from every sense of her being. Knowing her is in itself an experience!

While Nicole put pen to paper or in reality, fingers to keyboard, the book is truly a collaborative effort as her business ‘partners in crime’ provided thought leadership, counsel, input, hugs and copious cups of coffee!

boom!

(from left to right) Lee McGrath, Linsey Ferguson, Nicole Gallucci, Bailey Dougherty and Scott Kinnear

Praise for the Book
Every day is strung together by a series of experiences. More often than not they are mundane, routine and forgettable. However there are times when you escape the sea of sameness, when you are immersed, eyes shining, your head, heart and hands fully engaged. These are the moments you remember; this is where your perceptions are shaped, and behaviors changed. This is the stage that marketers covet for their brands but few stand, unless they embrace, not simply follow, the philosophy, process and passion of Nicole Gallucci. She is a true visionary and practioner in experiential marketing and her book is not to be read but to be truly experienced. Tony Chapman — Marketing Entrepreneur and Speaker, Founder and CEO, Capital C
Two of the great debates in the world of marketing communication are “new media OR traditional media” and “creative art OR science.” Gallucci presents a third option to each debate by substituting AND in place of OR. She shows how new AND traditional media can be blended to support each other while preserving what each does best. Her process for managing campaigns provides a discipline for fusing science and creative into a cohesive thrust that leverages the blended media. It is a primer for those new to the field and a reminder for seasoned veterans. Kenneth B. Wong — Distinguished Professor of Marketing, Queen’s University, School of Business
Love this book! In the age of the consumer, where advertising and media control is in the Customer hands, Experiential Marketing or “Adversperience” is a vital part of the path to purchase, it may be the only real experience the customer has with your brand. Aldo Cundari — Chairman, CEO, Cundari
Now Available on Amazon.ca! boom!

Awesome. I have it.

Your couch. It is mine.

Im a cool paragraph that lives inside of an even cooler modal. Wins

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